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22 - 26 March

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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

The Drum Recommends: Commended - Introducing Bodyform's 'Little Black Liner' to the UK

Introducing the little black liner

This week The Drum Recommends: Commended is highlighting Media Bounty who helped introduce Bodyform's 'Little Black Liner' to the UK.

In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies each week to guide and inspire you in your journey to select a new agency relationship.

Earlier this year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise.

This case study and other interesting content can be found on Media Bounty's profile on The Drum Recommends.

The Insight:

Black is the most popular underwear colour in the UK. And yet all liners were white. Visible white liners are never a good thing, particularly if you’re going for that ‘all black’ look.

The Approach:

Drawing inspiration from the world of fashion, we devised a stand-out creative launch campaign that called out key insights – such as the familiar see-through legging scenario!

The Output:

An extensive launch toolkit and social roll out, working closely with retailers to support promotional calendars and drive trial during the all-important launch period.

The Results:

1.7m reach

12.4k social engagements

5k clicks to

‘Understands me as a woman’ IPSOS metric in long-term growth

To find out more about Media Bounty check out their profile on The Drum Recommends.

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