The CMO Challenge: Lessons from L'Oréal

The Drum in conversation with L’Oréal’s (UK & Ireland) head of digital operations and measurement, Chris Fender.

In the session, Fender presents the brand as a case study and discusses the strategy used in-house to maximise ROI. Looking at the value of shifting data, the digital cockpit and decision-making with ROI and performance, it will almost certainly answer many of your qualms about the future state of the industry.