The CMO Challenge: Lessons from L'Oréal

The Drum in conversation with L’Oréal’s (UK & Ireland) head of digital operations and measurement, Chris Fender.

In the session, Fender presents the brand as a case study and discusses the strategy used in-house to maximise ROI. Looking at the value of shifting data, the digital cockpit and decision-making with ROI and performance, it will almost certainly answer many of your qualms about the future state of the industry.

Tune into the webinar series The CMO Challenge and sign up here for the next episode.

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