NBA bolsters its fan engagement strategy in India with McDonald's partnership
The National Basketball Association (NBA) and McDonald’s have joined forces to engage fans in India.
NBA bolsters its fan engagement strategy in India with McDonald's partnership / NBA
As part of the partnership, NBA-themed promotions and interactive NBA Experience Zones in select McDonald’s locations in 39 cities across India.
Yannick Colaco, NBA India managing director said: “We are excited to partner with a global iconic brand like McDonald’s. This campaign with McDonald’s is a perfect way for us to deliver new and engaging NBA experiences to our fans.”
McDonald’s will give away an NBA-branded basketball with every family meal purchase at any McDonald’s restaurant in the West and South region.
Seema Arora Nambiar, senior vice president of strategy, innovation and capability, McDonald’s India said: “We at McDonald’s believe that playing sport is crucial to the overall development of children. Globally McDonald’s is associated with various sports and this Children’s day we are partnering with the NBA to encourage children to step out and play to have fun and create happy childhood memories.”