Isobar launches in Sri Lanka

Neela Marikkar, chairperson of Dentsu Grant Group and Dentsu Aegis Network Sri Lanka, said: "We are thrilled to be introducing such an iconic brand into the Sri Lankan advertising industry. We are fortunate to be working so closely with our global and regional offices; we are confident that we will be able to use their global knowledge and skills to help develop business opportunities for our clients as well as help the digital economy of the country and accelerate through Isobar's experience led transformation and brand commerce expertise."

Shamsuddin Jasani, group managing director of Isobar South Asia, said: "I am very excited to launch Isobar in this amazing country. Sri Lanka is a rising mobile economy with smartphone penetration growing by over 20% and mobile penetration growing over 120% year-on-year. With the launch of Isobar Sri Lanka we are looking at creating a leading agency for the digital age that follows a true full service model. Under the guidance of Neela and her team, I am sure we will be a force to reckon with in this market in the years to come."

Isobar is a global digital agency of 6,500 people across 45 markets, working with clients including Coca-Cola, adidas, Enterprise, P&G, Philips and Huawei.