FCB’s FuelContent has rolled out its first office in India to expand its network and amplify its content creation.
The company will open Pan India offices in Delhi, Mumbai, Bangalore, Chennai, Kochi and Kolkata. Fuel India will be led by Debarpita Banerjee, president North and East, FCB Ulka, and the India operation will aim to offer content creation solutions.
The region will also collaborate with Fuel Canada and Fuel SAF. Fuel Canada is led by FCB Canada chief executive officer (CEO) Tyler Turnbull,
Sébastien Desclée, CEO of FuelContent said: “Since its inception in 2016, FuelContent has been steadily gaining momentum to become a robust global network. This latest addition in India is the next piece in the puzzle, providing a rich market in which to tell ‘Never Finished’ stories to new audiences.
“Forging a larger FuelContent network adds value to our clients’ businesses and provides the opportunity for us to strengthen our offerings in Asia and continue to grow our global footprint.”
Carter Murray, FCB Worldwide CEO said: “In our fast-paced modern world, content has become one of the most powerful forms of communication. Growing FuelContent – FCB’s branch at the forefront of brand storytelling – provides increased connectivity and allows us to stay ahead of the curve. I am very excited about the potential this expansion brings."