Business on the move including Volvo, Channel 4, Uber, and more
Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.
WPR has been appointed by Volvo to handle its regional media communications
Global wins
Following a competitive pitch, UK agency Lucky Generals has been named global agency for Royal Caribbean Cruises.
Plateau International has signed nine travel clients. The travel businesses include Exotic Heritage Group, Expairtours, Movenpick Egypt, Top Service, Perfect Travels, Idea Indochina, Algarve Lifestyle, Paukan Cruises and Air Cruise Collection.
EMEA wins
Fulton's Foods has appointed the PR Agency One, to drive sales and brand awareness, as it branches out into online retailing.
Performing arts school Stagecoach has appointed the agency Five by Five to lead its global brand refresh project.
Quiet Storm will replace Mother as Gymbox’s lead creative agency. It will focus on creating communications that make the gym stand out against competitors
Dundee University has appointed London-based digital agency Manifesto to lead a new digital project following an intensive procurement process.
Tech start-up Fanview appoint digital agency, Fishtank, to both develop a new brand strategy and create a new website.
Uber has brought in MullenLowe London to deliver a driver recruitment campaign next year.
Birmingham WPR agency has been appointed by Volvo to handle its regional media communications following a five-way pitch.
The Department for Education (DfE) has appointed M&C Saatchi as lead strategy and creative agency for apprenticeships.
Americas wins
BB&T Bank has selected The Tombras Group as their agency-of-record, following a comprehensive, yearlong search.
The Bam Connection has added Redemption Rye Whiskey, Joseph Carr Wines, Barone Fini and Layer Cake Wines to its Roster.
Vox Media has selected Panoply as its partner for podcast distribution and monetisation.
Apac wins
The Trade Desk has signed a raft of high profile partnerships with Chinese platforms. The ad-tech firm has partnered with Baidu Exchange Services, Baidu-owned video platform iQIYI, Tencent Social Ads and Alibaba-owned video platform Youku.
Launches
Creative agency Cult has announced the opening of a newly-located Brooklyn office and on-site content studio.
Channel 4 has inked a deal with Facebook Watch to broadcast an exclusive weekly news show on the service, Uncovered.
Women's Marketing Inc. has officially rebranded as Stella Rising (Rising Star).
Design agency Cowan has opened a new office in Sydney, after relaunching in Australia in August.
Manchester's Havas Lynx Group has invested £500,000 into the launch of a clinical recruitment agency.
FCB’s FuelContent has rolled out its first office in India to expand its network and amplify its content creation.
TIPi Group has launched The Market, a 'light-touch' alternative to the full-weight agency model.
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