Advertising Super Bowl Wine

Yellow Tail makes fans Super Bowl stars in six-second video contest


By Kyle O'Brien, Creative Works Editor

November 13, 2018 | 3 min read

Australian wine brand Yellow Tail is back in the Super Bowl, but before it kicks off, the company is looking to its fans for the most creative user-generated content to star in its campaign.

Yellow Tail logo

Yellow Tail is returning to the Super Bowl with user generated content

Yellow Tail is making the dream of Super Bowl stardom a reality for two lucky fans who will win roles in the brand’s new ‘Tastes Like Happy’ campaign.

The wine brand is calling on fans to share a six-second video of what makes them happy, tagging #tasteslikehappy and #yellowtailwineus on Instagram and Twitter. Out of all the entries, Yellow Tail will feature two entirely fan-produced videos in its brand new ‘Tastes Like Happy’ Super Bowl TV commercial.

“This is a shot at instant stardom, a real opportunity to gain thousands – even millions – of followers virtually overnight,” said Iain Douglas, chief marketing officer for Deutsch Family Wine & Spirits, US importer and marketer for Yellow Tail. “As important, it’s about doing something positive in sharing happiness with others, which is a Yellow Tail core value.”

Fans can also enter via for a chance to win. Entries must be shared by November 28, 2018 to be eligible. One of the two winners will take home the ultimate grand prize: an all-expenses-paid trip for two to their happy place – essentially anywhere they would like to go in the world. The winner will also share his or her ultimate happy experience with Yellow Tail’s 1.3 million social media fans. The label claims to have the largest social media following of any wine brand.

Yellow Tail Super Bowl

This is the third year Yellow Tail is looking to score big during the Super Bowl. In 2017, it became the first wine brand in nearly 40 years to advertise during the Big Game. In 2018, a man found a kangaroo in his apartment and a heck of a party. For the 2019 Super Bowl, it will spend $6m to reach an estimated 100 million viewers.

Advertising Super Bowl Wine

Content created with:

Yellow Tail

Find out more

More from Advertising

View all


Industry insights

View all
Add your own content +