St. George Bank brings back the Little Dragon to help Australians maintain budget this festive season
St.George Bank has released its Christmas campaign to highlight how its banking app can assist Australians to maintain their budget.
The spot, created by Saatchi & Saatchi, features a Little Dragon alongside Father Christmas as the pair contemplates their festive finances and whether or not they can afford to visit everyone this Christmas. Eventually, the Little Dragon tells Father Christmas about the St. George banking app and they both get ready to travel everywhere.
The campaign will run across broadcast television, cinema, digital, online video, out of home advertising, retail digital screens and on social. The social component of the campaign also includes a custom made Snapchat lens.
Saatchi & Saatchi Sydney deputy executive creative director, Sesh Moodley, said: “Juggling the Christmas budget can be stressful so it’s great that St.George Bank has developed its banking app to help people overcome that. The ‘Festive Finances’ campaign is a fun seasonal extension to the well performing Little Dragon campaign.”
St.George Bank head of brand and advertising, Kate Kissane, said: “As a bank we understand the financial pressure of Christmas meaning it can be a tricky time to talk about finances.
"We wanted to spread a Christmas message that helps our customers keep track of their spending so they have confidence in where they are at and can make informed decisions about when to splurge and when to save.”
