Facebook has recruited Essence UK chief executive Nick Baughan to take up the post of director of agencies for the UK and Ireland.
Reporting to Steve Hatch, vice president for Europe, Baughan will be responsible for relationships and revenue for Facebook's agency partners across UK and Ireland.
He has served as the chief executive of Essence in the UK since June 2017 following the merger of his previous agency Maxus with MEC to form Wavemaker.
“Our business in the UK was built on our relationship with agencies and 11 years on agencies remain our most important partner. Our goal is for us to be theirs," Hatch commented.
"Every part of our industry is changing, and I am thrilled that someone of Nick’s experience, insight and reputation has chosen to join us in this key leadership role. His understanding and knowledge will be invaluable in our partnering with agencies to drive business value for advertisers.”
At the time of writing Essence would not reveal who would take over Baughan’s duties in leading the UK business.
A spokesperson commented: “Nick has made a huge contribution over his 13 years at GroupM and we wish him every success with what’s next.”