Performance agency Tug has acquired Sydney-based content marketing agency, Fourteen Digital.
Tug said that with the acquisition it will be able to align media and technology with creative thinking, and ultimately, provide a full-service approach for each of the agency's respective clients which include WWF, DHL, Ferrero, Palmers, Procore Technology, and BizCover.
Shane Lennon, chief executive at Tug Australia said: “As the market moves toward a performance led mindset in all marketing partnerships, it’s critical for us to deliver a comprehensive and cohesive solution that embodies media+creative+tech throughout the entire cycle from planning, to delivery, to measurement.”
The move will see managing director at Fourteen Digital, Kane Curran, now become head of content for Tug Australia.
He added: "It’s exciting to be part of such a great culture and team with an outstanding track record of results for so many leading brands. Our aligned offering now provides clients with a fully integrated view of the customers lifecycle."