Colin Jost has a fling with his AI Izod sweater and tells Aaron Rodgers to quit his day job
Izod, in the second part of its brand campaign featuring comedian Colin Jost and NFL quarterback Aaron Rodgers, has Jost developing a close bond with what Izod is calling the “sweater of the future” — a voice-activated sweater.
Colin Jost interacts with his AI-powered sweater
In the spot, Jost is gifted a fair-isle patterned Izod sweater — armed with the brand’s True Comfort technology — that not only keeps him cozy in the cold, but also laughs at the comedy star’s every joke in between answering his voice commands. At the end of a cozy date between Colin and his sweater, he encounters a tuxedoed Rodgers as the lobby pianist in a swanky mountain lodge. He gives the former MVP two tips: one dollar and the advice to give up his day job.
The scene then goes from weirdly humorous to sadly strange as Jost and the sweater get into a lover’s quarrel when Jost wears a different pullover. He eventually puts the loquacious, lovelorn sweater in a drawer. It’s only when the temps dip below comfortable that smart sweater and comedian make up. It ends with the phrase: “Izod sweaters do not talk…yet. Please gift responsibly.”
The brand’s holiday campaign pokes fun at our increasing dependence on artificial intelligence.
The new campaign creative includes the 60-second spot and additional cuts of the commercials. The creative will air throughout the holiday season, and on broadcast channels starting December 7.
