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Uefa lures Chinese tech brand Alipay as sponsor for eight years

Uefa ropes in Alipay as sponsor for eight years / UEFA

Uefa has roped in Chinese payment platform Alipay as official global payment partner in an eight-year deal.

The deal will see Alipay become a sponsor of the men’s national team football sponsors 2026. It also includes Uefa Euro 2020 and 2024 and the Uefa Nations League finals.

According to Uefa's statement, the partnership aims to bring digital innovation to football fans, enhance their onsite experience and provide seamless payment and other services to fans in Europe and across the world.

Uefa President Aleksander Čeferin, said, “Alipay is at the forefront of digital payments and in association with its global partners, Alipay has unique connections with over 900 million users. We believe the partnership will further innovate the way in which Uefa engages with football fans around the world.”

Eric Jing, executive chairman and chief executive officer of Ant Financial, said, We will empower Uefa to engage with football fans around the world through digital platforms and help Uefa reach and interact with billions of potential audience in Asia.

“By partnering with Uefa, we hope to share the passion and happiness of football with more people across the world and bring them the benefits of digital life.”