The Just Eat flying scooter is back, but this time with a whole platoon, as the food delivery service unveils the next phase of its cross-channel marketing campaign - the 'Magical World of Just Eat.'
Created by Karmarama, 'Delivering for the Nation' celebrates Just Eat's delivery men and women zooming across the country to deliver takeaways from its 29,000 restaurant partners.
The ad is a live-action tale, that features Donna Summer's iconic banger 'Hot Stuff.'
Set across the UK, on a typical Wednesday, the film dramatises Just Eat’s service from start to finish, as a magical experience where your dish is Just Eat’s command. In rain or shine, the squadron of flying delivery scooters have a mission to deliver the nation's favourite dishes.
Aiming to capture Just Eat's national scale, the ad sees the delivery service travelling across the country to deliver meals to a whole spectrum of potential Just Eat consumers. As orders rack up, the flying scooters may potentially cover 20,000 family nights in, or the 16,000 who have stayed in to watch 'episode 3' - not forgetting 'the Stevenson's usual.'
The ad will debut during The X Factor Live Shows today (November 10).
It will also be shared across radio, OOH, press and social.
Ben Carter, UK marketing director at Just Eat said: “Our Magical World of Just Eat campaign is intended to showcase the scale of Just Eat as every day, every hour and every minute wherever you are in the country, we deliver the perfect meal to a customer's doorstep.’
“Nearly half of the population are yet to order food online so we want to not only entice new customers to experience the magic of Just Eat but also to encourage our existing customers to order on the app in more mealtime moments, considering us beyond their normal takeaway treat.”
Nik Studzinski, chief creative officer said: “Just Eat is the UK’s largest food delivery service. And it felt like time to take a moment to honour that fact. To pay fitting tribute to the men and women, who day after day fly around the UK in all weather, with just one thing on their mind, bringing delicious food to the doorstep of hungry Brits. God bless them.”