Young’s Seafood has launched a new integrated PR, social and digital campaign called ‘The Youngsters’ with Kazoo Communications and Activation, aimed at promoting its Chip Shop brand to ‘on the go’ parents.
Research by Young’s reveal that almost half – 46% – of parents are limited to just six or fewer dishes that they can cook from scratch. Young’s have recruited a group of ‘mini chefs’, critics and nutritionist Dr. Sarah Schenker to help develop a range of quick and easy ways to enjoy Chip Shop.
Young’s has also enlisted established influencers and leading parenting advice websites Toby and Roo and Actually Mummy, rolling out across the brand’s website and social channels.
Yvonne Adam, marketing director of Young’s Seafood, said: “Our Youngsters campaign communicates the strong Omega 3 benefits in our range and demonstrates to parents that Young’s Chip Shop can be used in a quick, healthy balanced meal.
"Through our work with Dr. Sarah Schenker, Toby and Roo and Actually Mummy, we’re able to talk with authority to parents and they can be confident in creating meals the whole family will love.”
Founded in 2009, Kazoo Communications works with a range of clients including Pukka Pies, Kia Motors and BT.