Technical marketing agency Yard has partnered with Andragogy to provide an AI-based training experience, aimed at delivering sustained, accredited learning for staff and increased transparency for clients.
Yard will become the first UK agency to provide complete transparency to clients regarding staff training levels. Andragogy’s offers fully managed digital learning programmes that aim to challenge, educate and empower marketing professionals.
The partnership means Yard will be involved in the delivery of client work while working towards the Certified Digital Marketing Professional qualification, accredited by the Digital Marketing Institute. Clients of Yard will be able to access details of the current skill levels held within the organisation.
Andragogy uses software that provides a detailed map of individual and workforce skills profiles, combining this with digital marketing course modules delivered online and offline by subject matter experts.Using AI-based technology, the Andragogy programme embeds learning and is able to establish if key knowledge is being retained.
Sarah Curds, director at Andragogy, said: “As digital marketers, leaders and trainers, we found it was impossible to invest in training and feel certain this was making a real difference to both project and business performance. We’ve combined our experience of what works for digital marketers, and added some artificial intelligence, to create a learning solution that works for brands and agencies.”
Richard Falconer, MDof Yard, said: “Skills development is a massively important part of any business and this is especially true in online marketing where knowledge and expertise are what win and retain clients. Partnering with Andragogy gives us an advantage over our competitors by allowing us to provide our clients with transparency over training and levels of knowledge of the staff they work with. Yard is the first agency in the UK to be able to do this. By providing staff with ongoing training and assessment plans and by working towards accredited digital marketing qualifications we are also improving staff retention and team morale.”
Based in Edinburgh, Cardiff and London, Yard were winners in ‘Best Use of Content’ category at the 2018 Drum Search Awards for the Art of Luxury Watchmaking campaign for ROX.