InterContinental partners with Way To Blue and artist Alex Hall

By Katy Archer | n/a

November 9, 2018 | 3 min read

Leading luxury hotel brand InterContinental Hotels & Resorts has partnered with their agency Way To Blue and London-based contemporary artist Alexander Hall - also known under the alias Haut de Gamme - to celebrate 200 InterContinental hotels and resorts around the world.

An art installation made from 200 champagne bottles individually hand-painted has been produced by Hall. The artwork on each bottle is unique - each design inspired by the InterContinental brand’s 200 hotels, including the upcoming opening of InterContinental® Shanghai Wonderland. The finished bottles are suspended revealing the number ‘200’. In addition, the artist will also be creating a bespoke Haut de Gamme painting to commemorate the milestone, with a number of limited-edition prints.

Bottles will be on display in London in December, with InterContinental hotels around the world hosting events with Haut de Gamme open to both guests and members of the public.

Hall said: “When I first started painting champagne bottles I just wanted it to make people feel something positive. Champagne for me means happiness, joy, celebration and the idea of bringing people together. That’s why I decided to paint on champagne bottles to celebrate the 200 InterContinental hotels. I wanted the bottles to reflect each InterContinental hotel’s unique personality, design and location, as well as the legacy and pioneering spirit of the founder, Juan Trippe. It’s been an honour to be asked to do this project and I hope that when I’m 80, I will be asked to celebrate 400 InterContinental hotels around the world.”

Vice president of global luxury brands at IHG Tom Rowntree added: “Having 200 InterContinental hotels and resorts in stunning, luxury destinations around the world is a milestone for the brand, and what better way to celebrate than with a drink synonymous with celebration.

"Each of these bottles is as unique as each of our luxury hotels and, with all 200 together, they form a stunning piece of art. Much like art, great luxury hospitality is part science, part experience and part natural flair. We look forward to the InterContinental brand continuing to be a pioneer for luxury travel for many more years to come.”

InterContinental Hotels & Resorts was founded in 1946 by aviation pioneer, Juan Trippe. The brand has a history of pioneering luxury travel – by the end of the 1960s the brand had hotels in Europe and Asia. From 1946 to 1970, Juan Trippe opened more than 60 hotels in 50 countries.

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