Anthony Joshua, Jaden Smith and Jesse Lingard star in JD Christmas campaign
The sports fashion retailer, JD Sports, has pulled together an A-list cast for its Christmas campaign, featuring the likes of Anthony Joshua, Jaden Smith and Jesse Lingard.
TV and radio host Maya Jama joins the squad, along with global musicians Anne Marie and Ella Eyre, plus Grime artist Bugzy Malone.
The ad, which was created by JD's in-house marketing team, opens in an icy cave.
Clad head to toe in sports brands, three kids stand starstruck by the team of stars encapsulated before them.
The stars then proceed to force their way out of their contained frozen structures, leaving the ice to shatter into jewels on the floor.
Kitted in athletic brands that include Nike, The North Face and Adidas, the celebrities promote the kind of gear one might find within the JD store.
The TV ad will run up to Christmas, with slots booked during Premier League and Champion League games, alongside X Factor Live Shows and reality shows, TOWIE and Made in Chelsea.
The retailer is to leverage its social media platform, which has a social reach of 85 million, as well sharing it on each of the star's social platforms.
Campaign imagery will feature in JD stores and on outdoor media, across 13 countries.
JD Sports' group marketing director, Stephen White, said: “We chose the line-up because they are aspirational and influential to our audience and provide a huge reach across social media platforms. The campaign and the icons who appear in it echo JD’s global market-leading position.”
