Read our new manifesto

YouTube to label state and public-funded clips seen in UK and Ireland

The label will appear between the video and the title

After rolling out the feature in the US earlier this year, YouTube is starting to add notices below videos seen in the UK and Ireland from news outlets that receive some level of government or public funding.

In a statement from February, YouTube news senior product manager Geoff Samek said this feature equips users "with additional information to help them better understand the sources of news content that they choose to watch."

Videos from the BBC are expected to have these labels. A company spokesperson said these labels should help engender consumer trust.

"As a public service broadcaster, we welcome transparency on online platforms to help people identify trusted news sources such as the BBC," the spokesperson said.

According to the BBC, YouTube videos from Channel 4 will not have the notice.

Other broadcasters to receive labels include: Russia Today, Qatar's Al Jazeera, Australia's ABC, China's CNC, and America's PBS and VOA.

YouTube's statement also says the labels will include a Wikipedia link "so viewers can learn more about the news broadcaster."

YouTube doesn't expect the feature to be perfect, so it's encouraging users to give feedback through its 'send feedback' form.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis