The Drum Awards for Marketing - Extended Deadline

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By Katy Archer, n/a

November 8, 2018 | 2 min read

Peace One Day - a non-profit organisation that campaigns for an international day of peace - has launched an Impact Profile app created by digital innovation consultancy, Chelsea Apps Factory.

The mobile app, launched by Peace One Day ambassador Jude Law, provides a central destination for individuals wishing to measure and showcase their social contributions and impact, aiming to inspire others to do the same.

Chelsea Apps Factory worked with Peace One Day over the course of 18 months, first in a five-day ‘Innovation Lab sprint’ that resulted in a clickable prototype of the app. Product development phases followed, with Chelsea Apps Factory driving the app through discovery, inception and build.

Peace One Day, founder Jeremy Gilley said: “From ideation to the final build we couldn’t have launched Impact Profile if it wasn’t for the brilliance of Chelsea Apps Factory. They've thoroughly impressed the team here with their infectious passion and their undoubted design and technically ability to deliver a beautiful mobile app.”

Toby Barrow, sales director at Chelsea Apps Factory, added: “We have been delighted to work with Jeremy and Peace One Day team, taking them on a journey which has culminated in such a unique social media concept - Impact Profile.”

London and Edinburgh based Chelsea Apps Factory was founded in 2010 and works with clients including KPMG, Ladbrokes, Standard Life, Transport for London and Waitrose.

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