Global digital agency Isobar has appointed Ronald Ng to take up the newly created role of executive vice president and global chief creative officer, charged with working with teams across Isobar’s 85 offices in 45 markets to advance the agency’s ‘creative agenda’.
Ng role will be based in New York and will report to Isobar global CEO, Jean Lin. He will also chair Isobar’s Creative Excellence Council and partner with U.S. leaders to drive the creative output for Isobar in North America. Prior to his appointment, Ng was global chief creative officer at Digitas for over 3 years. Prior to that, he worked at BBDO/Proximity in CCO and EVP/ECD roles in its Malaysia, New York and Singapore offices.
Ng said of his appointment: “It’s an absolute privilege to be joining the Isobar gang in a year of both phenomenal business growth and creative success with the Grand Prix win at Cannes. I’m looking forward to working with the brilliant teams here and partnering with our clients to push us all to the next level of transforming brands through innovative experiences.”
Isobar global CEO, Lin added: “We are at the most interesting time in marketing history where ideas and technology work hand in hand to redefine what creativity and craft really means. Ronald’s cross-region experience of working at the creative intersection of platforms, data and ideation is perfect to empower our vision to drive experience-led transformation, powered by creativity.”
This is the latest in a line of senior appointments for Isobar, with the agency recruiting Simon Gill to chief experience officer (CXO), EMEA and Daniël Sytsma to chief design officer (CDO), EMEA last month.