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By Imogen Watson | Senior reporter

November 8, 2018 | 2 min read

Mr and Mrs Bair are back, starring together in their third Heathrow Airport Christmas ad.

This time, the loved-up bears have migrated to a warmer, yet certainly less-festive climate.

Created by Havas Agency, the ad opens with Edward Bair topping up his fur in festive swim shorts, as he chills on a lido in the Florida Keys — a hot spot for the retired.

The bears try all they can to create a quintessential British Christmas in their air-conditioned abode.

Doris is seen decorating a Christmas tree and alarmingly mistakes a snake for tinsel before Edward stares disappointingly at a pre-packed turkey dinner on the top shelf of the fridge.

As the air-con blows over the Christmas tree sorely lacking presents beneath it, and the sounds of carols waft in from the distance, the Bairs video-call their family back home. They decide that Christmas in the sunshine just isn't the same.

All they want for Christmas is to be home with their family.

Set to Paul Young's '80s classic 'Every Time You Go Away,' The Bairs waste no time, and rush to the airport. Touching down in Heathrow, where their romance began 50 years prior, making it back in time for Christmas.

The ad ends with the Bairs reunited with their family, and the tagline 'Making it home, makes it Christmas.'

Ross Baker, Heathrow’s chief commercial officer, said: “The nation’s love for Doris and Edward is overwhelming and has been since we first met them in 2016. For many people, being close to the ones we love is what really makes Christmas special.

This is why we see The Bairs return to their family from warmer climes, as many of Heathrow’s passengers make similar journeys home for the festive season.”

The advert rekindles the partnership between Heathrow and DOM&NIC (film direction) through Outsider Productions, with animation from The Mill.

The film has launched on YouTube and will be shared via social channels, broadcast and OOH.

HEATHROW AIRPORT: The Heathrow Bears Return by Havas


Overall Rating 5/5

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