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Business on the Move Advertising

Business on the move: Lee Cooper, Chivas Regal, The Co-operative Group, and more

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By Imogen Watson, Senior reporter

November 8, 2018 | 4 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

chivas regal

Chivas Regal has appointed John Doe

Americas wins

WeWork, Pinterest, Airbnb and more have been named as clients of newly-launched 'creative consultancy' Twenty-First Century Brand. The agency is being led by former top marketers from Airbnb and TBWA\Chiat\Day.

This week's acquisitions

EMEA wins

The financial advice platform, OpenMoney has appointed marketing agency BJL to support the brand’s launch. BJL is supporting the strategic and creative execution of the OpenMoney brand proposition.

Chivas Regal has appointed John Doe to handle the management of all experiential and media partnerships related to whisky blending masterclass platform, The Blend.

Notonthehighstreet.com is working with independent creative agency Initials, on the design and build of two pop-up spaces in London.

Heritage jeans brand, Lee Cooper, has appointed Bureau to research the denim market and develop their brand positioning.

Having previously worked with Ogilvy, Babylon GP has moved accounts over to Karmarama. As part of the new partnership, Karmarama has created a disruptive, copy-led campaign.

Shoemaker Dune London has appointed Hatched as its UX and website design agency after a review run through Creativebrief. Hatched will develop the brand’s website.

The Co-operative Group has awarded Dentsu Aegis Network its media planning and buying account, reportedly worth an estimated £50 million.

Launches

We Are Social has opened a new office in Hong Kong to further consolidate its global presence. Other than Hong Kong, the agency has offices in Singapore, Shanghai and Beijing.

Firewood Marketing is opening a new office in Mountain View, California, to support employees working on projects throughout Silicon Valley.

Attribution and analytics specialist Impact has opened its first Singapore office, with the aim of expanding into South East Asia.

Beano Studios has launched a kid-first consultancy for brands wishing to connect with older children, 'Generation Alpha' and their parents. The consultancy, called ‘Beano for Brands’ will approach client briefs using kids’ insight and market.

Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to imogen.watson@thedrum.com.

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