We Are Social opens first office in Hong Kong

Donald Wong will lead the new We Are Social office in Hong Kong

Social media agency We Are Social has launched its first office in Hong Kong, expanding its presence in the Asia Pacific region.

The new office will be run by Donald Wong, who was previously at We Are Social’s Shanghai office. Wong will report into Pete Lin, who was recently promoted from China managing director to North Asia regional managing director.

Launch clients for the office include BYD, TOUCHBeauty, and GMAC, is the organising body behind the business school entrance exam, GMAT.

Lin said: “Entering Hong Kong has been our ambition for more than three years. The Pearl River Delta Region is home to a distinct mix of well-established and innovative new brands. By applying our social expertise, we believe we can help many brands in the region get much higher ROI on their marketing dollars.”

The Hong Kong office follows growth in other parts of the world after We Are Social launched an office in Madrid and bought Dubai-based agency Socialize this year.

Nathan McDonald, We Are Social Co-founder and Global CEO, said: “In 2018 we are celebrating both our tenth anniversary year and our continued strong growth, with three new offices added to our global network. With this latest office opening, we are bringing our expertise and insight into a new market, whilst bolstering our capabilities within the region.

“We're incredibly excited to be expanding our presence in Asia as we continue to drive our strategic growth in some of the world’s most important markets. Asia is a booming economy built on a unique digital and technological landscape - offering its own set of opportunities and challenges for brands looking to connect with audiences online.”

We Are Social’s first APAC office was Sydney in 2010, with offices in Singapore, Shanghai and Beijing opening not long after. We Are Social is part of Chinese network BlueFocus Communications Group, after it was acquired in 2014.

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