Attribution and analytics specialist Impact has opened its first Singapore office, with the aim of expanding into South East Asia.
The company has hired former Synthesio vice president of sales for the Asia Pacific, Antoine Gross as country manager for South East Asia (SEA), who will be charged with building out the office for the region.
Goss will report into Adam Furness, APAC managing director, Impact, who is based in the Sydney office.
Furness, said, “The appointment of Antoine and Impact’s further expansion throughout APAC demonstrates our commitment to servicing brands with localised success infrastructure across a global footprint. Think global, act local is our mantra. Antoine has a passion for technology, solving problems, driving business outcomes and building high performing teams, and we’re thrilled to welcome him to the team.
“There is so much demand and opportunity in SEA for our offering that opening an office in Singapore was a very natural next step. Antoine will be joined by Yuci Xu in the position of customer success manager SEA, and he has his eye out for more exceptional talent. I envisage the Singapore office will be 8 to 10 people within 6 months.”
Gross said that the growth of mobile will position the company well as it creates complexities for marketers that he believes its technology can fit into. "Mobile usage in Southeast Asia is set to continue growing at a phenomenal rate. In such a context, the digital marketers of the region are in constant need of technologies which tackle the new challenges this trend brings.
"At Impact, we strongly believe the whole local marketing ecosystem will benefit from our integrated platform across ad fraud protection, unified marketing measurement, performance partnerships and our ability to embrace the mobile revolution currently in progress across Asia.”
Impact was previously known as Impact Radius, but it took on a rebrand earlier this year as it sought to integrate its products.