Marketing Creative Equals News

Creative Equals launches ‘returners’ programme to reduce gender inequality


By John Glenday | Reporter

November 7, 2018 | 2 min read

Creative Equals has launched a two-week programme coinciding with International Women’s Week with the aim of placing 24 ‘returners’ back into work with brand and agency partners.

Creative Equals

Creative Equals launch ‘returners’ programme to reduce gender inequality

Based in London and Manchester, the programme is geared toward copywriters, art directors, producers, strategists, data analysts, designers and concept creatives who will be invited to attend a "boot camp" in which each participant will be brought up to speed with the latest developments in their industry.

Participants will then be invited to work on real briefs for client partners including Lego and Facebook before embarking on a four to six-week placement supported by a dedicated coach.

Creative Equals founder Ali Hanan commented: “Our programme is a direct response to the difficulties returning carers face when attempting to re-enter the world of work. Just when creatives are stepping up to leadership roles, parenthood or caring duties come along. With out-of-date portfolios, a career gap and a biased recruitment sector, the barriers to re-entry are huge.”

Scheme supporters include network agencies like of AMV BBDO, BBH London, Adam & Eve, We Are Social, and Grey London, as well as independents like Uncommon London, Iris, and Wieden+Kennedy.

Marketing Creative Equals News

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