EY Hong Kong hires three former design and creative agency leads

EY Hong Kong has bolstered its creative portfolio by hiring Iñaki Amate, Thierry Halbroth, and Dwayne Serjeant to drive design and creative thinking.

EY Hong Kong hires three former design and creative agency leads / EY

Amate will lead the design services across EY Asia-Pacific and digital across EY Greater China.

Halbroth is named as associate partner, creative ideation and thinking lead for AsiaPacific. Prior to this, he was the executive creative director and managing partner of Publicis Hong Kong.

Serjeant will work as executive director of experience design and will lead EY wavespace center in Hong Kong. Prior to his role at EY, Mr. Serjeant spent over a decade with Dentsu’s global digital agency Isobar.

Will Duckworth, EY Asia Pacific digital lead and partner said: “Iñaki, Thierry and Dwayne have extensive experience in the design and digital sector, which will certainly strengthen and continue to grow EY digital and creative capabilities and offer invaluable solutions and insights to EY clients in this transformative digital age.”

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