The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Advertising Clear Channel Canon

Clear Channel joins forces with Canon to encourage public to show off their 'OuterEgo’

Author

By Shawn Lim | Reporter, Asia Pacific

November 5, 2018 | 3 min read

Clear Channel Singapore has joined forces with Canon to organise a street photography competition to encourage the public to take photos of an alternative side of Singapore.

89967

It hopes the competition will improve the public’s commuting journeys by providing content that entertains and delights.

The competition, which is named ‘OuterEgo’ to reflect a person’s alternative personality, runs till November 30 and the top three winning entries will be announced on December 14.

Explaining why it is holding this competition, Clear Channel said that as an out-of-home media owner, it has the responsibility to improve the public space, by providing valuable infrastructures such as bus shelters, transport information, way-finding, and other useful amenities and conveniences.

It hopes the competition will improve the public’s commuting journeys by providing content that entertains and delights.

“The OuterEgo street photography competition provides a canvas to showcase the work of the street photographer in every one of us. We can all be street photographers; the subjects are all around us every day. We look forward to seeing new street photography talent emerge.” said Kelly Khoo, the chief executive officer of Clear Channel Singapore.

Edwin Teoh, the head of marketing for Singapore Operations at Canon Singapore added: “Canon believes that photography is a powerful tool that brings communities closer together and OuterEgo 2018 is a fantastic opportunity to explore and showcase creative interpretations of our everyday moments.”

“Through this event, we hope participants will have fun while discovering another side of Singapore through their own lens.”

Canon Oceania's Nina Spannari previously spoke to The Drum about why social media is crucial for the brand.

Advertising Clear Channel Canon

Content created with:

Clear Channel Outdoor

Reaching millions of people monthly, including consumers in 43 of the top 50 U.S. markets, Clear Channel Outdoor (CCO) enables advertisers to engage with consumers through innovative advertising solutions. CCO is pioneering the integration of out-of-home with mobile and social platforms, and the company's digital platform includes more than 1,200 digital billboards across 28 markets in the U.S. and more than 14,000 digital displays in international markets. More information is available at www.clearchanneloutdoor.com and www.clearchannelinternational.com.

Find out more

More from Advertising

View all

Trending

Industry insights

View all
Add your own content +