Ads We Like: Kids ask the big questions in Spark's 'Generation Voice' campaign

Kiwi kids are asking the tough questions in a campaign to showcase voice technology by New Zealand telecommunications company Spark.

The TVC, which is the latest execution in the brand’s ongoing ‘Little Can Be Huge’ campaign platform, features a cast of adorable and curious kids fact-checking information via mobile devices.

The kids whisper some of life’s biggest questions such as ‘will vegetables really make me taller?’ ‘And can a stork really carry a baby?’ into their fans showing increasingly dubious expressions.

The ad, which was created by Colenso BBDO, is supported by social activity and 15-second films. The aim is to showcase voice technology by highlighting how easy it is to use.

Sarah Williams, brand COE lead at Spark, said, "Today's kids are going to grow up with voice assistants as a normal part of their lives, just like 90s kids did with mobile phones and 80s kids with the internet. Voice is another leap forward in the opportunities this generation is going to have, and that's incredibly exciting to us."

Overall Rating
5/5 Vote

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.