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The Biz Dev 100: Rebecca McEwan, business development manager, Dentsu Aegis Network


By The Drum, Editorial

November 2, 2018 | 3 min read

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Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track.

Rebecca McEwan

Rebecca McEwan

Below is Rebecca McEwan, one of those at the top of their field who work in the UK biz dev sector.

Name: Rebecca McEwan

Job Title: business development manager

Agency: Dentsu Aegis Network

What were your highlights of last year?

My highlight (although it was the last week of 2016) was joining Dentsu Aegis Network. Being part of a global marketing and communications network, the third biggest in the world has been super exciting. Opportunities like this don't arise every day here in the North East so I count myself very lucky.

What has been your most memorable win - and why?

Surely every single win is memorable, no? Every time I secure a new client I have a real sense of achievement and pride. They're all memorable in my eyes!

How would you describe your approach to business development?

I'm all about relationship building. In our industry, new business doesn't happen overnight and the sale cycle can be lengthy, so I look to build relationships with my prospects, making sure I'm front of mind when the opportunity does arise.

What is the best piece of advice you’ve ever been given?

Be tenacious! It can take on average 12 points of contact before a cold prospect will respond, so never, EVER give up!

What would be your number one tip to anyone starting in business development?

Always keep learning, business development is an ever-changing role within most sectors and you can never know enough. Take every opportunity to gain knowledge and learn new skills, it will only ever help you on your road to biz dev success.

What is your new business soundtrack?

The Libertines – ‘Can’t Stand Me Now’

Brands looking to appoint a new agency should look to The Drum Recommends for help. The Drum Recommends offers reviews of agency partners by their own clients to offer insights to the rest of the industry when hiring.

The BD100 Biz Dev 100 Advertising

Content created with:

The BD100

The UK’s 100 most influential business developers, The BD100 recognises the talent – in-house and consultant, managers and foot soldiers – leading the charge...

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Dentsu Aegis Network

Dentsu Aegis Network Ltd. is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary...

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