Even though he played a noble King of the North in Game of Thrones, actor Sean Bean might be better known as a film baddie. He does his best bad guy slow burn in a trailer for the Warner Bros Interactive Entertainment game Hitman 2.
The trailer stars Bean, also known for primary roles in The Lord of the Rings and The Oath, who plays a kind of concierge in a trailer that talks about how to be a proper assassin. The campaign, titled ‘Think Deadly,’ centers on the key elements of the DNA of the game, which provides players with the freedom to plan and complete their missions using an assortment of unconventional tools — including a rubber duck — weapons, disguises, and a variety of stealth techniques to creatively trigger their own unique chain of events.
Bean sits in a chair, wearing a suit and holding a drink, channeling his inner Bond villain — a role he knows well, having played one in 1995’s GoldenEye. He states that the deadliest weapon isn’t what one might think. “It’s improvisation,” he says, grabbing a rubber duck and squeezing it as the scene cuts to a car exploding. The action cuts between Bean and scenes of the game, including one assassin offing someone dressed in a flamingo costume and another hitting someone with a fish. The spot closes with two words: “Think Deadly.”
The creative was done by LA indie agency Omelet, working with Darkburn Creative, IO Interactive on the trailer, and with music by Niels by Nielsen. The agency stated that it wanted to highlight how much freedom players have to manipulate the game’s elements by seamlessly incorporating gameplay sequences into the live action scenes.