The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Advertising Baxters

Baxters returns to TV with 'We Make Souper' push

Author

By John Glenday, Reporter

November 2, 2018 | 2 min read

Baxters Food Group has announced its television comeback with the launch of its first broadcast campaign by the soup brand since 2012.

Baxters

Baxters latest TV advert is in the can

‘We Make Souper’ takes the form of a 30-second commercial devised by the Leith Agency, with media planning and buying by Carat. It will run nationwide across all channels until February 2019.

The spot focuses on what makes Baxters Soup different from other brands such as quality ingredients ‘souper heroes’ such as Lossiemouth smoked haddock supplier Billy Edwards and chef Darren Sievewright.

Richard Thomson, group account director for the Leith agency, added: “The new ‘We make Super’ campaign came about because of Baxters’ desire to showcase everything about their products that makes them the best. From the provenance of the ingredients, to the skill of the Development Manager, to the unique Baxter family heritage.

“The best part from Leith’s perspective, was the desire to do it with a style and conviction that made people say, ‘I cannot believe Baxters have done that’. That is what makes this campaign different and that is what will make people fall even more in love with Baxters.”

Dovetailing with a social media campaign the promotion will extend to a series of sponsorships between November and March across Sky CBS Action and Reality Channels.

Baxters: advert-body-2 by The Leith Agency

By Baxters

Overall Rating 5/5

Vote now
Advertising Baxters

Content created with:

Baxters

Find out more

More from Advertising

View all

Trending

Industry insights

View all
Add your own content +