Creative Transformation Festival now Live

Explore our new sections and topics

14 - 18 June

Inside Dove’s mission to build self-esteem through creativity

Imogen Watson

senior reporter, creative

Alessandro Manfredi

executive vice president

Video: telling more than just a story on mobile

As many of you know, over half the content we consume on our mobiles is in video format, and now we have been creating them so they can be consumed on the move on the small rectangular screens we carry around in our pockets.

Video harnesses the power of storytelling in ways that audio and written content cannot. The visual element adds a whole new dimension of storytelling that pulls audiences into a whole new world of discovery.

In this webinar we talk to speakers from Lego, Just Eat and Facebook to discuss the importance of content behind video on mobile, length of video content and the future technology that will impact this sphere of marketing.

Tune in to find out more.