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SpotX appoints new demand facilitation director in Indonesia

Global video advertising and monetisation platform SpotX has appointed Tri Meyliana Sadewi (Dewi) as director of demand facilitation for Indonesia, as the company aims to expand its reach within Indonesia.

Tri Meyliana Sadewi, director of demand facilitation for Indonesia, SpotX

Sadewi joins SpotX after working with other ad market leaders including AdColony, Big Mobile and Vserv and will help helping brands connect with Indonesia premium video audiences

SpotX Asia’s managing director, Gavin Buxton, said: “Dewi has a wealth of experience and relationships in Indonesia. Her expertise will help brands, agencies and DSPs maximise the reach and effectiveness of their video ad campaigns. By calling on SpotX’s premium video inventory partnerships from across Indonesia and Asia’s biggest publishers and broadcasters, Dewi is in a unique position to connect brands with brand-safe, targeted audiences.”

Sadewi added: “This new role will be a culmination of my time working on mobile ad platforms, allowing me to bring this experience to help clients plan advanced, cross-screen campaigns.”

“Consumers in Indonesia have been leapfrogging desktop devices straight to mobile devices for years, and demand for video on mobile screens has reached a critical mass. Premium publishers are responding, opening up exciting new advertising opportunities for brands.”

SpotX merged with sister outfit Smartclip to form a single global company operating under a joint management team at the start of the year.

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