Kind Snacks UK appoints Media Bounty to launch new protein bars

Media Bounty launched Kind protein bars in the UK.

Food company Kind Snacks UK has joined forces with creative social media agency Media Bounty, to launch its new protein range.

The agency produced a social audit for the protein bar followed by a paid media strategy, driving awareness of the range across relevant audiences on Facebook and Instagram.

The Kind protein bars are available from Amazon, Whole Foods Market and select Sainsbury’s Locals.

Media Bounty’s account director, Charlie Bennett said: “Our initial strategy work with Kind allowed us to study the brand and products. We’re delighted to now be part of the new protein range launch and to build our partnership with Kind.”

John McManus, UK marketing manager at Kind, added: “Media Bounty created a comprehensive media strategy around launching our new KIND Protein bars and offered their expertise at each step of the process. Their commitment, high quality delivery and creativity makes them a valuable partner for us.”

Media Bounty work with a variety of clients including Bodyform, Oxford Street, Method, and Ecover.

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