Online marketplace eBay has launched a new series of deals for the holidays, and to help promote the latest and hottest deals and items, it has developed new holiday advertising to make shopping easier.
The new campaign, developed in collaboration with 72andSunny, will debut this week on digital channels and television. The new ads were designed to reflect the vibrant personality of eBay’s marketplace, as well as eBay’s ability to offer shoppers everything that's red-hot, timeless, retro and relevant this holiday season. From the major trends of the season to the most-coveted toys to one-of-a-kind gifts you can't find anywhere else, the creative showcases how "If it's happening this season, it's happening on eBay."
“eBay’s new holiday creative highlights the unique spirit and dynamic nature of the brand - from amazing deals on the hottest items to the super-special and nostalgic to one-of-a-kind gifts that give back,” said Suzy Deering, chief marketing officer for eBay Americas and global brand lead. “Our brand reflects what’s happening in the world and is a barometer for what’s trending right now. Whether it’s fashion, entertainment, tech or toys, inspiration is everywhere, and only eBay makes it instantly shoppable throughout the entire season.”
The spots range from featuring trending toys and gadgets to vintage comics, to one touting fast and free shipping.
eBay is also launching a series of daily ‘First Minute’ deals on the hottest gifts across tech, gaming, home goods and fashion – and every deal includes free shipping. Each day at 5am PT from November 1-11, eBay will unveil new, limited-time deals on eBay.com/Deals, available only until they sell out. These deals offer up to 60% off regular prices on top brands.
Additionally, eBay states that it promises no blackout dates on deals to guarantee the best gift prices all season long through eBay’s Best Price Guarantee program.