Business on the Move: Dr Martens, Lotus, Coty, and more

Dr Martens has appointed We Are Social for its autumn/winter through-the-line campaign

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

Global wins

Puma has made Havas Media its agency-of-record following a review led by ID Comms. The agency will start work in January next year.

Americas wins

Unison Home Ownership Investors has selected Cutwater as its creative agency-of-record. The selection follows a competitive pitch process.

The JM Smucker Company has consolidated its creative, data, media, and tech accounts and handed the combined operation to Publicis Groupe. The US-based JM Smucker, which produces pantry items including Smucker’s Jams & Jellies and Jif Peanut Butter, invited only holding companies to pitch, The Drum's Katie Deighton reports.

Concept garage business Garages of Texas has hired the Barber Shop Marketing as its agency-of-record. The agency will promote the concept with regional and national marketing, helmed by Account Lead and automotive expert, Christie Friday.

EMEA wins

Dr Martens has appointed We Are Social for its autumn/winter through-the-line campaign. We Are Social won the account following a competitive pitch process against other leading agencies. The previous account holder was ODD.

Coty has appointed The&Partnership London as the global lead creative agency for the Wella Professionals brand. The agency jumps immediately into a brief to "drive brand excellence" and "elevate" creativity, reports John McCarthy.

Costa Coffee has hired Ogilvy UK’s behavioural science unit to help it, and customers, recycle more. John McCarthy reports that a pilot scheme at Heathrow Airport is planned, prior to a UK-wide rollout.

Investec has appointed VCCP Media as its media agency for group brand and private banking in the UK. The agency is set to begin work immediately.

The asset management wing of the Aviva Group, Aviva Investors, has awards its global advertising account to McCann Enterprise. After a competitive six-way pitch, the company appointed the agency as its lead global strategic and creative agency, to spearhead global campaigns, Imogen Watson reports.

Mental health charity Samaritans has appointed Mother to run a suicide prevention campaign, following a competitive pitch. The campaign is set to feature across Britain's rail network, reports Stephen Lepitak.

Greater Anglia has appointed Atomic as its creative agency after a competitive pitch against Now and St Lukes. Atomic will start working with the brand immediately ahead of its relaunch.

Beirut-based eatery The Lebanese Bakery has hired integrated storytelling agency Plus 1 Communications in a bid to build a UK-based following for its flagship London branch.

Mason Williams has won the account of German Kraft Brewery. The PR firm has been brought on board as the brewery develops plans to launch a series of bars in London and across the UK.

Leeds International Film Festival has retained Enjoy Digital as a leading partner, ahead of the festival's opening. The agency will present new release Widows at the festival, at a screening at Leeds Town Hall.

Media-buying platform Fenestra has announced two client wins, with Republic of Media and Four Communications. The formers' clients include the Scottish Football Association and the NHS.

This week's acquisitions

  • W Communications has taken a majority stake in specialist travel consultancy Lotus. W hopes to combine Lotus' travel expertise with its existing travel client roster.

  • The Restaurant Group, which owns Frankie & Benny's, has agreed to buy Wagamama in a deal valued at £559m.

  • Pavone Marketing Group has acquired Philadelphia shop DDCworks, expanding the company’s Philadelphia presence and growing the agency’s healthcare and retail portfolio.

Apac wins

Lotus Cars have appointed Lynxeye Consultants as strategic advisers as it plans to implement its strategic vision for the business. Lynxeye will work with Lotus on its global positioning while focusing on China as a key growth market for its future range of cars.


Ocean-going out-of-home (OOH) advertiser Ballyhoo Media has announced the launch of an office in New York City. The agency hopes to build on its existing client roster, which includes Atlantic Records, Capital One and Emirates, with its OOH media boat offering.

VCCP Singapore has launched in Asia, headed by ex-Iris managing director Craig Mapleston as Apac regional director. The office launch comes on the back of global wins with Shell and Cathay Pacific – both requiring strong Asia presence. VCCP Singapore will be the strategic and creative centre for regional and global client requirements, plus guide local market teams across Asia.

London headquartered consultancy BrandCap has launched a new practice in Hong Kong to meet demand from its Chinese client base. BrandCap will offer Chinese clients its proprietary consultancy combining commercial acumen with creative thinking designed to transform organisational performance.

Management+Artists Group has announced the launch of MA+Creative, a talent consultancy.

Mechanica has launched a new talent branding company, Truist. Truist will be a holistic talent solutions provider "dedicated to aligning corporations’ consumer and employer brand touchpoints to reformulate cohesive, authentic brand experience."

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