Burger King spotlights delivery app by sharing the dangers of drive-through
Burger King is promoting its home delivery service by showing instances of drive-through patrons who weren’t so lucky in their ordering efforts.
A Burger King drive-through mishap
The burger chain’s latest campaign for its home delivery service shows photos of real car crashes at Burger King restaurants in Massachusetts, Alabama and Illinois. No one was seriously injured in any of the incidents, but the message is clear – not everyone is cut out for the drive-through window and they might be better off getting their flame grilled burgers delivered.
The images of cars crashed into the buildings come with a simple call to action – “Leave it to us!” They are designed to produce an “a-ha” moment to make guests think twice about driving with a Whopper craving.
Storefront car crashes are more common than one might think, with a recent uptick in incidents due to more distracted drivers, according to the Restaurant Hospitality Network. Smartphones are the most likely culprit, but Burger King thinks it might also be Whopper sandwich cravings.
Instead, the restaurant urges fans get their favorite menu items through the DoorDash app or at DoorDash.com. Between November 1, 2018 and November 4, 2018, DoorDash is offering no delivery fee for Burger King orders over $15.
The ads, by Lola MullenLowe will run in the NY Post, Miami Herald and San Francisco Chronicle.
See the ads by clicking on the Creative Works box below.
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Burger King is an American global chain of hamburger fast food restaurants. Headquartered in the unincorporated area of Miami-Dade County, Florida, the company was founded in 1953 as InstaBurger King, a Jacksonville, Florida-based restaurant chain.Find out more
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