Under the deal, UK BT TV customers will benefit from a new recording feature as part of deeper integration between the company and Sky's Now TV, while both parties have also committed to a new sports rights partnership in Ireland, with Sky becoming BT’s exclusive distribution partner.
In practice this will hand Sky Ireland subscribers access to both Sky Sports and BT Sport for the first time, negating the need to take out separate subscriptions, bringing major tournaments such as the Uefa Champions League, Premiership Rugby and WTA tennis together for the first time.
Stephen van Rooyen, Sky's UK chief executive, said: “With NOW TV at the heart of BT’s TV offering, Sky’s TV entertainment brands will be available to all UK consumers through every major pay TV service, and we also open up a new revenue stream for our business.”
A UK cross supply deal announced by BT and Sky in December saw BT agree to act as a sales and billing agent by selling Now TV on Sky’s behalf.
Last week BT hired Worldpay's Philip Jansen as its new chief executive.