Publicis Groupe has announced the hire of Diana Littman as US chief executive of public relations firm MSL.
Littman was most recently the executive director and chief innovation officer of Omnicom-run firm Marina Maher Communications (MMC). She spent 11 years at the publicity firm, and had also served in senior leadership roles at WPP’s Cohn and Wolfe (now known as Burson Cohn & Wolfe)
In her new role, Littman has oversight of the network’s offices in Atlanta, Boston, Chicago, Detroit, New York, Seattle and Washington, DC. She’s been tasked to drive MSL’s efforts across the agency's capabilities in corporate communications, consumer marketing, social purpose and sustainability, employee, crisis, technology, health and food and beverage communications.
Littman has also been placed on the Publicis USA executive committee with the goal of driving public relations, influence marketing and earned engagement efforts within the network.
Littman reports directly to Arthur Sadoun, chairman and chief executive of Publicis Groupe, who said of her: “Within Publicis Groupe’s transformational model, MSL plays a vital role in delivering on this front. Diana is an exceptional leader, bringing a stellar track record, depth of expertise, breakthrough-thinking, and focus on results that will propel our clients and MSL USA forward."
Littman added: “Joining MSL, Publicis Groupe and Arthur on the journey to lead the industry at a time of mass marketing disruption and unprecedented change is uniquely exciting. Not only do I believe in the power of influence, I believe in its ability to impact business and drive measurable growth, and ensuring we deliver on that, at meaningful scale, is my number one priority.”