CCI looks to take brand safety to the next level in Japan after partnering CHEQ

Advertisers will be also able to purchase only effective impressions, while publishers can expand advertising revenue.

Cyber Communications Inc. (CCI) has chosen cybersecurity company CHEQ as their official partner to offer advertisers and publishers its AI-driven autonomous brand safety solution.

CCI, which is owned by Dentsu Group, hopes that the partnership with CHEQ will enable its clients to pre-emptively tackle brand-safety, adfraud, and viewability in real-time and take brand safety to the next level by enabling advertisers to proactively prevent negative brand association and fake bot traffic before the damage is done.

Advertisers will be also able to purchase only effective impressions, while publishers can expand advertising revenue by selling quality impressions at a higher value.

CHEQ said it chose CCI because it found a partner who shared its values, has a passion for innovation and dedicated to protecting their clients and providing them with the best possible solution.

“This partnership was built over the course of an entire year, during which we’ve established a close friendship and bond, grounded in trust, transparency and mutual values,” explained Guy Tytunovich, CHEQ's founder and chief executive officer.

“CHEQ is the only platform to automatically prevent while looking at hundreds of parameters and providing complete transparency over what is being blocked, and why the decision was made. It’s an honor that Japan’s number one digital media powerhouse chose us as its official fraud-prevention, brand safety, and viewability enforcement partner.”

Akio Niizawa, CCI's representative director and president added: “In the Japanese market, increasing caution on ad fraud, and ensuring the increase in brand safety and viewability are becoming important.”

“In order to also develop a more secure digital industry, CCI considers taking the lead in engaging in the above-mentioned areas a very important mission it has been entrusted with.”

CCI and SpotX inked a deal in August 2018 which will see the adtech platform bring its programmatic solutions to television networks in Japan.

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