Angelene Woodland takes on first CMO position at The British Business Bank
The British Business Bank has called on the services of Angelene Woodland as its first ever chief marketing officer, responsible for heading a new demand development unit at the government-owned bank.
Angelene Woodland helms first CMO position at The British Business Bank
Geared toward supporting smaller businesses, the new unit aims to build the banks profile and relationship with small businesses by arranging finance that is best suited to their needs.
Woodland previously served at Bupa having risen through the ranks to become director of marketing communications in charge of brand, acquisition and retention marketing strategy.
Woodland commented: “I cannot wait to drive forward the brand and customer engagement strategies with the team and to encourage and enable smaller businesses across the UK to seek the finance best suited to their needs.”
The demand development unit will be supported and facilitated by direct, digital, partner marketing and events, partnering with the public and private sectors to address regional imbalances in the UK economy.
British SME's currently earn little interest on cash reserves with 79% earning less than 0.25%.