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Publicis Groupe overhauls Latin American operations with new leadership structure

Publicis Groupe targets Latin America with new leadership structures

Publicis Groupe is to greatly expand its Latin American operations with the appointment of a new leadership team for the region and a further expansion of its country model to Mexico.

A global reorganisation of the advertising and PR giant will see it structure itself around eight key markets led by a central leadership team, an approach which seeks to break down national barriers and accelerate regional growth – to align it to its ‘The Power of One’ strategy.

In Latin America, this will see Monica Gadsby, CEO of Publicis One LATAM, elevated to the newly formed role of CEO of Publicis Groupe for the entire region. She will be joined by Alejandro Cardoso, president and CEO of Publicis Communications Mexico, become regional executive chairman.

Elsewhere the firm will also extend its country model to Mexico with Marta Ruiz-Cuevas, current CEO of Publicis Media Mexico, switching title to CEO of Publicis Groupe in Mexico.

Commenting on the leadership overhaul Tim Jones, CEO of Publicis Media Americas, said: “LATAM has been a powerful growth driver for Publicis Groupe and clients in the region and we are thrilled to have this new leadership team in place. Monica, Alejandro and Marta have a long history of leading change and driving success across our organization and I'm confident, under their direction, we will be able to deliver deeper collaboration and a more seamless delivery of Power of One solutions across the region.”

Publicis will implement its Latin American countries in its country model with the exception of Brazil, which is instead referred to as a single-solution hub country.

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