Isobar announces new chief experience officer and chief design officer appointments

Daniël Sytsma chief design officer, EMEA and Simon Gill chief experience officer, EMEA.

Isobar has announced two senior appointments of Simon Gill to chief experience officer (CXO), EMEA and Daniël Sytsma to chief design officer (CDO), EMEA.

Gill’s previous role was chief creative officer at Isobar UK where he worked with the Dentsu Aegis Network portfolio of agencies, championing the creative use of digital, with 20 years of industry experience.

Sytsma founded Studio Kraftwerk, a design agency for innovation and digital products in 2014, with the agency becoming part of Dentsu Aegis Network in 2016. In the last decade he has worked on the intersection of design and innovation with forward thinking brands like Volkswagen, Philips, Porsche, Adidas and Diageo.

Gill will be based in London, in Isobar’s global headquarters and will report into Isobar Global CEO, Jean Lin, while Sytsma will be based in Isobar’s Amsterdam office, reporting to Sven Huberts, director of strategic growth, EMEA.

Jean Lin, Isobar Global CEO, said: “Simon and Daniël will drive creative momentum for Isobar in the EMEA region and accelerate our modern creative agenda. Simon is a strategic and creative thinker, who is able to join the dots with our technology partners and platforms, to simplify and humanise emerging technology for our clients. Daniël is a creative leader, driven by design, who has a reputation for creating beautifully crafted and meaningful work that makes positive impact on the connection between people and brands. Both will be key in strengthening Isobar’s creative, emerging technology and digital product offering in EMEA.”

Isobar employs 6,500 people across 45 markets worldwide. The agency won the Digital Craft Grand Prix at Cannes Lions International Festival of Creativity 2018, for ‘Aeronaut,’ a fully immersive VR experience that launched Billy Corgan's 2017 solo album Ogilala.

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