Hulu reels in YouTube TV lead Heather Moosnick to drive content partnership strategy

Hulu has hired Heather Moosnick of Youtube TV to help fortify its content partnerships. / Hulu

Hulu announced today the hire of Heather Moosnick as senior vice president of content partnerships.

Moosnick, who most recently served as Google’s head of global business development for YouTubeTV and Google Fiber wireless service, has been hired by the streaming service to drive its content acquisition strategy across live and on-demand, as well as emerging content opportunities.

During her time with YouTubeTV and Fiber, Moosnick led teams that locked down content deals for the company’s digital MVPD services. Prior to that, she led music label partnerships for YouTube, where she helped launch the YouTube Music and Premium streaming services. Moosnick also held senior roles at Warner Music Group, CBS Interactive and MTV Networks.

The incoming partnerships lead has been slated to start on November 12 and will report to Randy Freer, Hulu’s chief executive.

Freer said in a statement: “Heather is a highly strategic, creative and relationship-oriented executive who has spent her entire career driving change and innovation. As Hulu looks to transition television from a gatekeeper-driven experience to one that’s led by the consumer, Heather’s leadership and fearless approach to evolving antiquated business rules make her a perfect fit for our team.”

Hulu has kept its eye on bolstering its roster of shows as rival Netflix has doubled down on reforming its own content deals. To help draw in D2C advertisers, Hulu has recently expanded its own creative service offerings to better integrate them into its original programming.

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