Coty appoints The&Partnership as lead creative agency for Wella Professionals
Coty appoints The&Partnership London as creative lead
The agency jumps immediately into a brief to "drive brand excellence" and "elevate" creativity.
Laura Simpson, chief marketing officer at Coty Professional Beauty, commented: “Founded in 1880, Wella Professionals is a leader in salon hair care and we want to ensure the brand remains relevant, meaningful and forward-looking. The&Partnership have convinced us with the strength of their strategic creativity and their passion that they are the right partners to take Wella Professionals to new heights.”
Sarah Golding, UK chief executive and partner of The&Partnership, said the agency was "beyond thrilled" to land the account.
"We can’t wait to get our teeth into this brief: it chimes perfectly with our big, bold and bionic approach, blending innovative tech and smart data with world-class creativity. And it’s global – just what we like," she added.
Select World previously managed the Wella Professionals account.
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