The Drum’s Diane Young in conversation with Gary Vaynerchuk on campaign success
It’s hard to know what to judge a campaign on, whether its creative weight alone or online metrics are an accurate measure of working out how well it’s done.
In a video interview with The Drum’s CEO and co-founder Diane Young, VaynerMedia CEO Gary Vaynerchuk reveals his preference to remain impartial when looking at other brand’s work; as it’s impossible to know how successfully they’re meeting their business goals.
“I can't know if an Instagram post is good without knowing whether it achieved its long- or short-term business result,” he says.
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