It’s a strange time to be entering adland; with the industry constantly transforming and restructuring to meet consumer demands. But it’s becoming increasingly difficult to ensure an agency’s success in this period of change and instability. Or, so it seems anyway.
The Drum has teamed up with Deltek, to host a webinar that discusses what a successful agency looks like today, citing purpose, creativity and profitability as some of the key drivers behind adding value to a business.
While brilliant campaigns and creative ideas are an effective currency, they can’t be activated in isolation. Establishing the above key factors with brilliant creativity will elevate an agency further and help to make them stand out from the crowd.
Speakers on the webinar include representatives from creative consultancy firm Radley Yeldar, who will share their company’s journey of harnessing technology to drive innovation. Other conversation points will centre on the importance of cultivating a balance between creativity and transparency to ensure results can be met and understood meaningfully.