Grey Group has acquired a majority stake in Indian digital marketing agency Autumn Worldwide to expand its footprints in India.
The agency was founded in 2005 by Anusha Shetty and Abhay Rajankar as a brand consulting and advertising company and has since then expanded into a social media and digital agency.
Shetty will continue to head the Autumn operations, while working closely with Nirvik Singh, Chairman & CEO for Grey Group Asia Pacific, Middle East, and Africa, to set the overall strategic digital growth plan for the region.
Michael Houston, Worldwide CEO of Grey Group, said, “We are delighted to welcome Autumn Worldwide to Grey. This acquisition represents another step forward in building our borderless creativity and providing seamless solutions for our clients across platforms.”
Anusha Shetty, CEO of Autumn Worldwide, said, “The convergence of consumers and mediums has already happened, and agencies need to not just reflect this thinking, but be a part of that journey.
"Grey's famously effective 100-year history in creative thinking combined with Autumn's 13-year ‘young’ fervour to constantly unlearn and learn across data, creativity, and mediums creates a potent agency of the future.”
Nirvik Singh said: “Grey has a strategic plan to increase its digital footprint in the region. Having Autumn as our partner ensures we have a digital and social media agency with expertise across the digital landscape.
"They are a forward-thinking company who share our common vision of a world-class digital eco-system that will deliver only the very best to our clients. Combining creative, digital, data and technology will strengthen our presence not only in India but also throughout the region,”