Digital agency Lab has created the theme 'Unconsciously Coupling' for annual industry event, Digital Podge.
The theme is based on actor Gwyneth Paltrow’s famous ‘conscious uncoupling’ from Coldplay frontman Chris Martin prior to their divorce.
As part of the event, Lab has designed the event’s microsite and invitations, as well as the guest experience on the day, which will feature a number of creative technology installations which employ some of Lab’s neuromarketing techniques. The web platform was built by FX Digital.
Tom Head, director, Lab, said: “As long-term attendees of Podge, we’re absolutely delighted to have had the opportunity to develop a creative approach for the event. Going to Podge always forges new relationships, often in unexpected ways, and that’s what we wanted to highlight with our concept.”
Phil Jones, founder, Podge Events, said: “The Lab team have been fantastic, from initial conceptual ideas right through to execution. I know they have a few things up their sleeve for the day, which I’m really excited about!”
The lunch event, attended by some of the industry's most prominent professionals working in digital marketing, takes place on 30 November.