Optus tells Australians they can have it all with network campaign
Australians shouldn’t have to choose between great coverage and great value, according to a campaign by Optus.
Optus promotes network improvements in national campaign
The telecommunications giant believes Australians should be able to enjoy great coverage and value and have launched a campaign to promote its ability to deliver both.
The national campaign kicks off with the 'Chip Shop' TVC, which highlights the everyday choice that confounds Australians every day: choosing between regular salt and chicken salt on hot chips.
The campaign aims to showcase the improvements Optus has made to its national network including a $5bn investment to improve coverage, capacity and speed.
Michael Sinclair, director of creative and communications strategy at Optus, “The campaign is in response to research which found some mobile users felt trapped paying more than they should for great coverage, or are underwhelmed by the network experience that typically comes with cheaper plans. We are simply reminding customers they don’t need to choose: they can have a great network and great value in one place.”
The campaign was created by 72and Sunny Sydney and directed by Steve Rogers through Revolver. It includes TV, print and outdoor.
